01 Apr 2025

 Time is ripe for companies to utilise the digital market space, to reach regional and international markets.

Today’s fast paced world makes technology the go to medium for customers to access products and for companies to reach a wider community, President Advocate Duma Boko stated when responding to questions and comments during a kgotla meeting in Takatokwane on Monday. He said the world was moving at a fast pace with products advertised through technology to reach a wider market and for easy access for customers.

Speaking about the Women’s Expo, a networking platform for women-led businesses to showcase and promote their products but currently in a hiatus, President Boko said what it did was challenge women to go beyond just the show. The onus is on women entrepreneurs to use the tech space to market their products to the world, President Boko said. He asked the minister responsible to look into resuscitating the show.

He acknowledged the struggles that small businesses went through to access finance and market but said they knew better how those challenges could be overcome and should share suggestions with government.

President Boko also challenged local companies to come up with unique products that would appeal to the market adding that platforms such as ebay, Alibaba and Amazon were among those available to companies to sell their products. ENDS