25 Oct 2022

Premier league debutants, Eleven Angels, have taken a decision to ban bottled water and drinks from their home games.

Only bottled water and drinks branded with the team’s name will be allowed.

Speaking at the launch of Eleven Angels commercialisation strategy recently, the club’s consultant, Gibson Matenge, said the team had introduced bottled water and ginger drink branded with their logo and campaign message.

He said the club was also planning to introduce biltong, which would be sold at all the team’s games.

The consultant explained that Botswana Investment and Trade Centre (BITC) facilitated the club’s first commercial transaction with a company based in Francistown to produce the branded water and ginger drink.

He said the contribution of Eleven Angels to the local economy should be visible as it was in line their slogan: Love Francistown and Buy Locally to Stimulate the Local Economy.

Also, Matenge said the club had entered into a number  of partnerships and seized opportunities such as the club business enterprise, merchandise, as well as the club’s future products.

He said the club had been granted tax benefits by the Botswana Unified Revenue Services (BURS) for all companies associated with it. 

“The companies should be licensed and fully complaint because Eleven Angels (PTY) LTD have been given a tax benefits by Botswana Unified Revenue Services for all business partnerships,” said Matenge.

He said Eleven Angels, a company that owns Eleven Angels Football Club, had business opportunities and partnerships through its value of affiliation of its brand valued at P54 million.

He said the philosophy was to emancipate the club from the shackles of poverty, create limitless opportunities for the young people, identify talent at grassroots level and develop into a full product ready for market demand.

“Our players that we developed are now fully employed in our club and other premier league clubs,” said Matenge.

A representatives of Diagnofirm Medical Laboratories, one of the club’s partners, Tapiwa Makunde said the company was happy to be associated with Eleven Angels and that their contribution would be to provide diagnosis testing to all the players.

Makunde said Diagnofirm Medical Laboratories believed that a healthy body could create all the wealth needed because it was able to meet all its targets.

Sean Kgokong from Lawa Transport Services, another partner, said his company would ensure that the club’s merchandise was circulated.

He, however, encouraged players and supporters to rally behind the brand and be ambassadors in good standing so that the club, commonly known as Bafana Ba Makeishane realised its dream. ends